Date posted: June 9, 2026
Pay: $45,000.00 - $65,000.00 per year
Job description:
Position: Sales and Business Development Professional
Company: Escarra
Overview:
Escarra is seeking a results-driven sales and business development professional to generate new business in the Florida hospitality sector. This role involves more than just lead generation; we need someone who can identify prospects, contact decision-makers, manage sales conversations, and follow up consistently to help close new customers.
Ideal Candidate:
The ideal candidate will have experience selling B2B services or products to hospitality-related businesses such as hotels, resorts, property management groups, restaurants, venues, or similar service-based sectors. Key skills include:
- Outbound sales and consultative selling
- Objection handling and closing deals
- CRM tracking
Target Market:
You will focus on hospitality businesses in Florida, including:
- Hotels
- Resorts
- Boutique hospitality groups
- Extended-stay properties
- Hotel management companies
- Restaurants and hospitality operators
- Event venues
- Property management groups serving hospitality clients
- Hospitality ownership groups
- Businesses adjacent to tourism
Priority markets include Miami, Fort Lauderdale, West Palm Beach, Orlando, Tampa, Naples, Sarasota, Jacksonville, and the Florida Keys.
Responsibilities:
Your responsibilities will include:
- Building a targeted prospect list of Florida hospitality businesses
- Identifying decision-makers, including owners, general managers, operators, purchasing managers, and executives
- Conducting outbound outreach via email, phone, LinkedIn, and other approved channels
- Qualifying prospects based on fit, need, timing, and buying authority
- Conducting discovery calls or sales conversations
- Clearly presenting Escarra’s offerings in a professional manner
- Handling objections and following up until a decision is made
- Moving qualified prospects through the sales pipeline
- Assisting in closing new sales
- Maintaining accurate records in CRM or spreadsheets
- Providing weekly reports on pipeline status, outreach, conversations, proposals, and closed sales
Qualifications:
We are looking for a candidate who has:
- Proven B2B sales experience
- A track record of closing sales, not just generating leads
- Strong outbound prospecting skills
- Excellent written and spoken English
- Confidence in speaking with business owners, managers, and executives
- The ability to understand service offerings and communicate their value
- Strong follow-up discipline
- Comfort being evaluated on sales activity, pipeline quality, and revenue generated
- Experience selling to the hospitality, real estate, property services, restaurant, hotel, or local business sectors
Preferred Experience:
Preferred experience includes:
- Hospitality sales
- Sales experience in the Florida market
- B2B appointment setting and closing
- Selling to hotels, resorts, restaurants, or property operators
- CRM management
- Cold emailing and calling
- LinkedIn outreach
- Proficiency with tools such as Apollo, ZoomInfo, Hunter, Lusha, Seamless.ai, HubSpot, Salesforce, or similar platforms
- Experience in commission-based or performance-based sales roles
Success Metrics:
This role will be evaluated based on actual sales progress, not just activity. Key metrics will include:
- Qualified prospects sourced
- Decision-makers contacted
- Sales conversations initiated
- Discovery calls completed
- Proposals or quotes sent
- Deals moved through the pipeline
- New customers closed
- Revenue generated
- Quality of CRM notes and follow-up discipline
Initial Project Scope:
We want to initiate a focused pilot campaign targeting the Florida hospitality sector.
Phase 1 Deliverables:
- Build a prospect list of 100–200 qualified hospitality businesses
- Identify relevant decision-makers and their contact information
- Draft outreach messaging for approval
- Conduct outbound outreach
- Schedule and facilitate sales calls
- Track all activities and pipeline status
- Follow up with prospects until a decision is made (closed, lost, or deferred)
- Assist in closing new sales
If the pilot yields strong results, this could evolve into an ongoing sales role.
Compensation:
We are open to various compensation structures, including hourly, fixed-price, commission, or hybrid models. Our preferred structure includes:
- A base hourly or fixed monthly payment
- A performance bonus for qualified opportunities
- Commission or bonus for closed sales
Please include your recommended compensation structure in your proposal.
To Apply:
Please answer the following questions:
1. What types of B2B sales have you successfully closed before?
2. Have you sold to the hospitality, hotel, restaurant, real estate, property management, or local business sectors?
3. What was the average deal size of your closed sales?
4. How do you prospect and identify decision-makers?
5. Are you comfortable with cold calling and emailing?
6. How do you manage follow-ups after the initial conversation?
7. What CRM or sales tools have you used?
8. Are you comfortable being evaluated based on closed sales and revenue generated?
9. What compensation structure would you recommend for this role?
10. Share one example of a campaign in which you generated and closed new business.
Important Note:
We are not seeking someone who only builds lists or sends generic messages. We need a sales professional capable of creating meaningful conversations, managing prospects through the pipeline, and professionally closing new business.
Job Type: Full-time
Benefits:
- Flexible schedule
- Paid time off
License/Certification:
- Driver's License (Preferred)
Work Location: Remote
